Long Queues Outside Tim Hortons
Long Queues Outside Tim Hortons
Pakistan is currently experiencing significant
difficulties due to the country's devastating floods, which have affected 30
million people, severe economic pressure, and the death of individuals due to a
lack of flour and essential food items. Pakistan has been spiraling downward,
and numerous international financial institutions have issued calls for
default. Despite all of this, a Tim Hortons location opened in Lahore with 220
million people waiting for the end.
The branch had long
lines of people waiting to get their coffees, no more parking, and people
buying a 700 rupee coffee without really thinking about it. In the end, Tim
Hortons set sales records and the record for the largest opening day in its
more than 60-year history. (https://reviewit.pk/record-sales-by-tim-hortons-pakistan-gets-mixed-reactions/)
While the general public is troubled by Pakistan's
alarming inflation, default rumors, and economic recession, some people are
busy buying coffee and breaking records. Pakistan was able to surpass the
opening sales record set by Tim Hortons, a well-known Canadian coffee shop when
it opened in 1964. The Pakistani franchise outperformed everyone in the brand's
history, with 5352 locations worldwide. For the uninitiated, the renowned
coffee shop opened its first and flagship location on Saturday in Phase 6, DHA
Lahore. An exclusive agreement with Blue Foods (Private) Limited included this.
The company and the brand were fortunate that the first day's sales set a new
record. The likelihood of a record-breaking sale was quite high given that Tim
Hortons' French Vanilla and Iced Capps, its signature beverages, are now
available to Pakistanis, as are Timbits, its baked goods, sandwiches, and
wraps. The never-ending line for the coveted coffee shop shattered the internet,
even though people adore international franchises. While some people are
genuinely concerned about Pakistanis' priorities, others are responding to the
situation in a sarcastic way. Everyone, from the entertainment industry to the
general public, is in a state of panic. (https://en.dailypakistan.com.pk/12-Feb-2023/netizens-react-to-canadian-coffee-shop-timhortons-record-breaking-sales-in-pakistan)
At last, some people advise the government to open 4
of the Tim Hortons franchises to pay off the debt to the IMF. Isn’t that a good
idea?
Jokes aside, it is a serious situation to understand
that Pakistan has 2 sides. One side is keep struggling to survive while the
other side of elite people is enjoying their coffee at Tim Hortons. That shows
capitalism and social inequality in Pakistan.