Established in 1976, Bonanza Garments started its operation with only a handful of machines and individuals. it is the most successful, widely recognized and often imitated clothing products in the history of Pakistan apparel industry.
Over successive generations, Bonanza Garments have secured the attention, imagination and loyalty of diverse consumers. It is a general perception that illustrious brands and businesses are built by maintaining the highest standard of their products and services and subsequently earning the trust and confidence of all our consumers, employees, communities and well-wishers through meticulous business practices. At the time when Bonanza was established, not many people wore readymade clothes in Pakistan. Traditional tailor’s stitched clothes were more popular.
Today almost everyone goes for ready to wear clothes. In today’s fast moving world no one has the time to visit the fabric shop and purchase suitable material, think of or select a style and then give it to the tailor and wait hoping for the best.
In February 2011 Bonanza launched its first designer series lawn and to the surprise of many had a very successful launch. It was equally praised by the classes and masses. In March/April 2011 Bonanza participated at the PFDC Sun silk Fashion Week in Lahore to launch its Prêt collection and once again got accolades from all and sundry. Since the response at the fashion week was overwhelming, Bonanza made the decision of introducing its prêt collection at some of its own retail out lets.